According to the report of the World Economic Forum the world is moving towards a direction in the next 10 years where two things will be certainly available for people. Everyone will have a digital connection to any device they need - moreover it will be available anywhere and anytime - and via countless analysing tools we will be able to use the retrieved information to the benefit of our everyday life. The Internet usage grows rapidly thanks to our supercomputers in our pockets which allow us to have nearly unlimited storage capacity. In 2025 the IoT (Internet of Things) are going to exceed the 100 billion threshold if we look at the number of connected devices.

Indeed the mobile broadband is available everywhere but it is expensive. People are looking for the quality free Wi-Fi services everywhere they go. Although it’s not hard to find one but the proper quality, bandwidth and security are not always guaranteed. The WifiZone provided by ACE Telecom adjusts its service to answer the people’s needs and it offers fast and secure browsing opportunity in the most visited parts of Budapest.

The system is designed to be secure and it works completely separated from the inside network on the site so the data protection is granted. The bandwidth, the type and number of the devices are defined by the number of users in the system so it can perfectly satisfy both the customers’ and operator’s needs. There is a captive portal especially developed to control and identify the users. The network is designed to comply with all the international standards so it meets even with the harshest hotel requirements.

On the front page which is a uniquely designed captive portal the users have to register first (via e-mail or Facebook) before they can get online. Hereby the identification is assured and if it is necessary we can retrieve the connections.

The portal offers an exciting direct marketing tool which can be used for business purposes. The wifi service is free for the customers however maintaining it can still be profitable for the operator. WifiZone’s direct marketing tool provide advertising space. It can show questionnaires, banners and videos for the users who logged in to the network. Knowing and understanding the guests and staying in touch with them offers us new possibilities. We can collect information anonymously and based on that we can send targeted advertisements to our customers while they can enjoy the free connection which is faster than the mobile internet. If they need enhanced speed they can choose between two cheap options: a time based or a usage based subscription in the captive portal.

We can find WifiZone hotspots in almost every mall in Budapest, in numerous restaurants, even in event houses like: SYMA hall, Westend City Center, Lurdy House, NH Hotel, Hotel Adina, the Uránia Cinema, or the City Park Ice Rink. The network grows dynamically. There will be thousands of AP-s all around Budapest soon to serve the customers. Every system is based on the DWL-6600 unified access points, and managed by the DWC-2000 unified wireless controllers that guarantee reliable and continuous connections.

Products installed in the system:

DWL-6600	Unified Wireless N Simultaneous Dual-Band PoE Access Points
DWC-2000	Unified Wireless Controller, Manage up to 64 wireless APs. Upgradable to 256 AP-s per controller. Wireless Intrusion Detection System (WIDS). Rogue AP Detection & Classification. Captive Portal.

The executor ACE Telecom is a major ICT partner of the Hungarian enterprises. They provide professional info communication services from partial solutions to complete infrastructures.